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Engineering Imagination

“Our vision is to engineer imagination by guiding new ideas into reality.”

Rbhu is a minority and women-owned business that specializes in engineering large-scale artwork and entertainment structures.

Rbhu is inspired by two former schoolmates who dreamed about engineering things with purpose, things that provide joy for people, and things that change the world. Their dream became a reality when they joined teams and began to work with artists who have touched the lives of hundreds of thousands of people through their work and inspiration. Rbhu now aims at working closely with their clients and providing affordable services to artists and those who have a vision.

“Rbhu” [ruh-BOo] is a Sanskrit word meaning “builder, artist, prudent, skillful, clever”.

R-Evolution
Welding
Eternal Return
Truth is Beauty
 

People

Selinda Martinez,

Co-Founder

Selinda Martinez received her B.S from Cal Poly, San Luis Obispo in Architectural Engineering. She has since dedicated over 10 years of her career to engineering structures. Selinda became particularly captivated by the community of artists, builders, and engineers who come together to bring large-scale concepts to life, and the collective opportunity to create a positive impact on a macro scale.

Selinda is committed not only to supporting the proliferation of art on a global scale but also to convening and fostering a collective of artists and makers whose cooperative effort brings artistic imagination to life.

Ali and Selinda

Selinda Martinez & Alireza Lahijanian

Alireza Lahijanian,

Co-Founder

Alireza Lahijanian (Ali) received his B.S. and M.S. from UC Berkeley in Mechanical Engineering. Due to his passion for earth and humanity, after graduating he spent several years at an offshore wind turbine company in an effort to reduce mankind’s carbon footprint.

Ali strongly believes that art and new ideas expand the capacity of the human mind and that exposure to artistic innovation is necessary for the betterment of the world. For these reasons, he is honored to bring his talents and experience to engineering imagination at Rbhu.

Alan

Alan Lum

Alan received his B.S. from UC Berkeley in Mechanical Engineering. He started his career engineering offshore wind turbines in his pursuit to preserve our limited resources. He developed a passion for art and creativity and is excited to contribute back to the artistic community.

eleanor

Eleanor Reynolds

Eleanor received her B.S. and M.S. from the University of Texas at Austin in Architectural and Structural Engineering. She then spent a decade designing building structures all over the world before finding the Rbhu family. Returning to the world of art that she was raised in, Eleanor is passionate about using her engineering experience to actualize large-scale art. Eleanor believes in the power of art to bring people together and open new avenues of communication. Her favorite thing about being a structural engineer is collaborating with artists and architects to bring people’s wildest dreams to fruition. It is the balancing act between art and physics.  

Chris O’Hara

Chris received his B.S. degree in Civil Engineering from Worcester Polytechnic Institute. He started his career engineering large municipal buildings and hospitals before moving into private construction. As a free spirit, Chris enjoys exploring the world and living life to the fullest. Through his adventures climbing and hiking, Chris has faced many unknowns and sees each new adversity as a challenge to overcome.

 

Camilo Otero

Camilo received his B.S. in Civil Engineering from the Autonomous University of Yucatán. After starting his career in structures, he did a 10-year tour in construction and now is finding his way back into the world of structural engineering because of his love for the craft. He finds joy in contributing to the engineering of imagination, as he believes that the feeling-evoking power of materialized art has life-changing potential.

Chloe Coughlan

Chloe received her B.S. from the University of Washington in Civil & Environmental Engineering. After graduating she spent two years working in civil consulting. Her expanding interest in art and structures stems from her desire to add fun and creativity to the world around her. Chloe is drawn to the tactile aspect of engineering and is excited to contribute to such an imaginative community and incredible team.

Casey Schachner

Casey received her BFA in Sculpture from Baylor University and her MFA in Studio Art from the University of Montana. Her work has been exhibited nationally and internationally, ranging from temporary site-specific installations to permanent public artworks. Casey is excited to support the Rbhu team as a Consultant in Digital Branding.

Kevin Church

Kevin's love for creative work and mathematics led him to get his B.S. degree in Architectural Engineering from Cal Poly San Luis Obispo. A summer internship with a younger RBHU gave him a taste of sculpture engineering in 2016. Upon graduation, Kevin moved to LA for building engineering. After 7+ years doing custom residential, retrofits, and apartment projects, he is back at RBHU- excited to help make art happen! Outside of work, Kevin draws nonstop, plays music with friends, and is an avid coffee shop explorer.

 
 
 
 

Services

Consulting & Project Review

Rbhu works with event producers to conduct a safe and permittable environment. We review documents and provide site visits to examine the structural integrity of the sculptures.

Structural Analysis for Static & Kinetic Sculptures

We provide the structural components of your static or kinetic sculpture based on site loading requirements to assure a safe, feasible structure. Components include frames, plates, bolts, welds, guy-wires, footings, and anchors.

3D Modeling & Rendering

We convey your pencil sketch to the virtual world via 3D modeling. The model enables a fuller understanding of the scale and aesthetic properties of your sculpture, while virtual rendering visualizes it on the designated site.

Stamped Drawings & Calculation Package for Permit

Permits are typically required for public sculptures. Rbhu prepares all the needed engineering permit documents, including calculation packages and stamped drawings.

Research & Development

Rbhu seeks to push the boundaries of structural and artistic possibility. We work with you to assemble the talent required to create a first of a kind interactive experience.

Structural Drawings

We create detailed structural engineering drawings from our analysis that can be used for construction and permit. We are licensed in many states.